What is custom photography? How is it different to the shopping mall franchise variety? How is it different to the photos that you take from your own DSLR? Well, for starters, custom portraiture is not done at shopping malls unless of course it is for a specific reason!

Custom photography is a carefully planned and designed session that will suit the photographer as well as the client's style, needs and requirements. When you book a photographer, you are essentially booking her photographic style, skills and talent. The website gallery is a showcase of the artist's style and talent. That is why it is important that you browse through the gallery to get a good sense of that style.

The time spent during a session is only a very tiny fraction of the total time spent in the whole process which starts from the time a booking is made to the time when the prints are in your hands. Each shot is carefully planned before it is taken. There is no mass production. Each image is skilfully and individually edited to suit the mood, emotions and spirit captured. Keep this in mind when you browse through my gallery as every single image you see has been carefully edited individually to the last detail. This is why it will take around 2-3 weeks for the images to be ready for viewing.

I would like to thank Marmalade Photography for putting together this invaluable information about custom photography. Visit her blog to read it full - Custom Photography.